Art & Copy: A marketing documentary about advertising and inspiration.
The bottom line: Marketing is not just about telling people about a product, but creating a feeling, differentiating, and being memorable.
- Always be true to the audience
- keep it simple
- Be unique
- Be bold
- Take chances
- Be entertaining
- Think about the business
The main players: Advertisings creatives.
Main stars: Lee Clow from TBWAChiatDay, Dan Weiden and David Kennedy of Weiden+Kennedy, Phyllis Robinson of Doyle Dane Bernbach, George Lois behind Esquire and MTV, and more.
Why you should watch it: It’s a truly and inspirational film for marketers and advertisers. It reminds us why we do what we do. The film portrays the positive aspects of advertising reinforcing the belief that great advertising should be entertaining, emotional, creative, different, and made for the audience — not the company.
I especially enjoyed the unique campaigns presented in the film and the stories behind them. They exemplified how a creative campaign can transform a business — not just shape a brand. Notable examples include the first Tommy Hilifiger campaign, El Al Airlines, and MTV.
Why marketers should watch: Stuck on a campaign idea? Need to get the creative juices flowing among your team again? You have found the right film.