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Jenna's Recent
Zero Dollar Budget for Startup Marketing: Myth or Real?
Reposting a Quora answer on this one: Jenna added an answer. Startups: Zero Dollar Budget for Startup Marketing: Myth or Real? It is very real. I do it every single day. That being said, I think the answers above outline the opportunity cost that goes along with any marketing campaign you do, whether it costs money or not, as the other important variables to take into account is time and [...]
Take Twitter to the Next Level by Building a Community
I just can’t have one more person ask me “how to get more Twitter followers?”. I am not even the ranting type, (I leave that to Adam Corolla on his podcast), although, I can’t help but remain perplexed by why this vanity metric has become so valuable in seemingly smart executive’s eyes. What is a follower? Are they a meaningful impression to your brand? Do more followers mean more conversions? For most [...]
Marketing Your App or Mobile Game
I love to learn, but I also love to share. One of the best parts of my love for marketing is helping friends out, who may have a completely different domain expertise (they often have lot’s of insights to listen to from a different point of view, even when asking for advice). This morning I spoke with an Android developer in Portugal, whom is a best friend from home to [...]
Launching Your Single on Twitter
Last week I got an email from an old friend of mine whom I worked with when she was a brand manager for the healthy energy drink, Celsuis. She recently found herself on a different path forming a band and making music. She is just about to launch their first single and sent me a quick email for some marketing 101 online using social media. My response is a quick, [...]
Bitcoins Explained: Get in the Bitcoin loop
BitCoins exploded…well, not really. They just happened to go mainstream. The virtual currency was actually introduced in 2009 by pseudonymous developer, Satoshi Nakamoto (we are yet to confirm “his” existence or involvement), who wanted to solve the problem of cross-boarder trade. Did he have in intention to decentralize currency? Was Nakamoto trying to make a statement about the true free market system that capitalism was supposed to be defined by [...]
About
THE PRESENT I’m a non-traditional ‘marketer’ focused on growth strategy in technology at Fanhattan. I also have an adrenaline addiction. THE PAST I was the director of marketing at BNOTIONS, a Toronto based technology development company, as well as advisor. LET’S TALK I am @JennaHannon on every social network you can think of…and likely many more you can’t think of. Business me on Linkedin If you prefer email: jennahannon@gmail.com MY [...]
Segmenting Ikea
The other day I was leading a meetup centered around lean approaches to marketing (mainly centered around technology).* We were discussing finding customers in the beginning stages of a new product. In marketing, we do this through segmentation, meaning finding a group with similar characteristics that can be placed in a smaller group based on these similarities (then creating positioning and messaging based on them). How these similarities are measured [...]
A Better Way to Do PR
I have always had a love/hate relationship with public relations. I have been on both sides of the equation (a bombarded journalist and account manager at a PR firm), so I feel for both sides of the deal. That being said, I can’t help but feel that most PR firms don’t care much about you unless you are a Fortune 500. LOVE [...]
The Influence of Android: A Look at the Numbers
Taken from my work for the BNOTIONS blog, where I am currently Director of Marketing Android OS “Android OS leads with 64% market share,” announces Tech News Today on August 14th, 2012. A major shift in the past few months towards Android dominance has been led by the wait for iPhone 5, but as well the breadth of new devices using the Android OS. Devices with Android operating systems sold [...]
