19Apr

One of my Favorite Examples of Minimum Viable Product: Lana Del Rey

Below is one of Lana Del Rey’s videos before the fame spiral. She had a team make a low budget video with stock footage and ‘After Effects’ plug-ins. Twelve million views later, the label was ready to spend the big bucks for her mainstream debut.

‘Blue Jeans': Snippets of Lana filmed on a hand held Cannon 7D, stock footage, and some mainstream plug-ins (Magic Bullet) for stylizing. Like Lana, ship fast folks. It can lead to bigger things!

The MVP:

The Iteration:

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