The Influence of Android: A Look at the Numbers

Taken from my work for the BNOTIONS blog, where I am currently Director of Marketing

Android OS

“Android OS leads with 64% market share,” announces Tech News Today on August 14th, 2012. A major shift in the past few months towards Android dominance has been led by the wait for iPhone 5, but as well the breadth of new devices using the Android OS. Devices with Android operating systems sold 98,529 units (in thousands) in Q2 of 2012 “with an increase of 20.7 percent points in market share in Q2 2012,” reports Tech2. On the flip side RIM has seen a decrease in OS market share as well as Symbian. Both Bada and Microsoft have seen very slight increases ranging in the 1-2% range from 2011 to 2012.


Chart showing December OS use in 2011.

Chart showing February 2012.

Android OS Drilldown

Stats from Google I/O 2012

Google I/O annnounced some important Milestones for Android last month:

  • Total Android activations have risen from 100 million to 400 million devices.
  • 1 million Android devices are activated every day, about 12 devices a second.
  • Android activations abroad are growing rapidly; in developing markets adoption grew around 500% in the last year.
  • There have been 20 billion app installs across Google Play, the company’s marketplace for games and apps.
  • There are now 600,000 games and apps available on Google Play.
  • A year after launch, in-app billing accounts for 50% of revenue for developers using Google Play.

Why AndroidTO

If the numbers have not convinced you to take a closer look at Android, we hope we can help. The annual AndroidTO conference in being help on October 25th, at the Scotiabank Theatre in downtown Toronto. It prides itself as an event that focuses on educating developers, designers and everyone in between on all things Android. Just a casual Android OS user, there is a world of knowledge and insights for you, you quickly see why the stats above are relevant in today’s mobile ecosystem. There will be 3 tracks this year (Designer, Developer and the Business of Mobile) with some amazing talent lined up to keep us all entertained while providing some invaluable knowledge. Last year AndroidTO attracted over 800 attendees who were thrilled to take part in the largest gathering of its kind in Canada. There were great sessions, tons of new devices to see and play with as well as some great networking opportunities that led to the start of great friendships.

If you are as excited as we are to see what AndroidTO has in store, head on over to www.AndroidTO.com and have a look at some of the speakers and topics we’ve help put together. Keep an eye on the website as we are constantly updating it with new information about speakers and schedule. You can still buy “Early Bird” tickets before September 3rd, through Atendy  – buy tickets.

Jenna Hannon | Director of Marketing | @JennaHannon

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